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[Free Download.sLcm] Switch How to Change Things When Change Is Hard

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Book Details :
Published on: 2010-02-16
Released on: 2010-02-16
Original language: English

Why is it so hard to make lasting changes in our companies, in our communities, and in our own livesThe primary obstacle is a conflict that’s built into our brains, say Chip and Dan Heath, authors of the critically acclaimed bestseller Made to Stick. Psychologists have discovered that our minds are ruled by two different systems—the rational mind and the emotional mind—that compete for control. The rational mind wants a great beach body; the emotional mind wants that Oreo cookie. The rational mind wants to change something at work; the emotional mind loves the comfort of the existing routine. This tension can doom a change effort—but if it is overcome, change can come quickly.In Switch, the Heaths show how everyday people—employees and managers, parents and nurses—have united both minds and, as a result, achieved dramatic results:  ●      The lowly medical interns who managed to defeat an entrenched, decades-old medical practice that was endangering patients.●      The home-organizing guru who developed a simple technique for overcoming the dread of housekeeping.●      The manager who transformed a lackadaisical customer-support team into service zealots by removing a standard tool of customer service            In a compelling, story-driven narrative, the Heaths bring together decades of counterintuitive research in psychology, sociology, and other fields to shed new light on how we can effect transformative change. Switch shows that successful changes follow a pattern, a pattern you can use to make the changes that matter to you, whether your interest is in changing the world or changing your waistline. How to Change Jobs (with Pictures) - wikiHow How to Change Jobs. How happy can you be if your job makes you miserable? Millions of people go to work every day dreading the next 8 hours. This doesn't have to be you! Switch: Chapter 1 - Heath Brothers Heath Brothers Three Surprises About Change. One Saturday in 2000 some unsuspecting moviegoers showed up at a suburban theater in Chicago to catch a 1:05 p.m. matinee of Mel Gibson ... How to Replace an Ignition Switch (with Pictures) - wikiHow How to Replace an Ignition Switch. A faulty ignition switch on your vehicle can cause several problems such as your car stalling and all lights going dark or the ... Lead Change Group 4 Things That Will Increase Your Optimism In uncertain times I usually expect the best. If something can go wrong for me it will. I hardly ever expect things to go my way. I rarely count on good things ... New metamaterial can switch from hard to soft -- and back ... When a material is made you typically cannot change whether that material is hard or soft. But a group of researchers have developed a new way to design a ... Switch: How To Change Things When Change Is Hard Switch: How to Change Things When Change Is Hard Listen in as co-author Chip Heath explains why some attempts to change are more successful than others. Business Switch Starting a business should be simple. We believe in the power of business startup to change lives and change the world. That's why we're so proud to have helped start ... Switch: How to Change Things When Change Is Hard - Forbes The subtitle of Switch: How to Change Things When Change Is Hard (Broadway Business 320 pages $26) says it all. The book by Chip Heath a professor at ... Switch - Heath Brothers Switch: How to Change Things When Change Is Hard . Switch asks the following question: Why is it so hard to make lasting changes in our companies in our communities ... Why Change Is So Hard - YouTube You hear something a lot about change: People won't change because they're too lazy. Well I'm here to stick up for the lazy people. In fact I want to ...
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